Buybetter E-commerce
50% increase in client
The client.
BuyBetter.ng is a trailblazer in the Nigerian e-commerce space, offering a seamless platform for everyday shopping needs. Focused on convenience, affordability, and customer satisfaction, BuyBetter.ng caters to a diverse audience by providing an extensive range of high-quality products, from groceries to household essentials, all delivered straight to your door.
The challenge.
BuyBetter.ng sought to solidify its position as Nigeria’s leading online marketplace by enhancing its digital presence. The existing platform, while functional, required modernization to improve usability, drive higher conversions, and create a superior shopping experience. The challenge was to build a platform that not only appealed to a growing customer base but also addressed the logistical complexities of e-commerce in Nigeria.
The strategy.
- Elevated User Experience: Redesign the website with a customer-first approach, ensuring intuitive navigation, personalized recommendations, and a frictionless checkout process.
- Logistics Optimization: Implement advanced backend solutions to streamline order tracking, delivery scheduling, and real-time inventory updates.
- Localized Content & Marketing: Develop marketing campaigns and website copy tailored to Nigeria’s unique consumer behavior and preferences, ensuring greater engagement.
- Mobile-First Design: Prioritize a responsive design that caters to Nigeria’s predominantly mobile internet users.
- Data-Driven Growth: Integrate analytics to track performance metrics and optimize strategies for retention, conversion, and expansion.
What we did.
Comprehensive Discovery Workshop
We started by conducting a workshop with the BuyBetter.ng team to uncover their brand’s values, target audience, and challenges. This deep dive helped us shape a strategy that aligned with their mission to simplify shopping for Nigerians.
Website Redesign
The platform underwent a complete transformation with a clean, modern design focused on accessibility and usability. We introduced features like category-specific navigation, smart search functionality, and a prominent “Quick Buy” option for frequently purchased items.
Enhanced Mobile Experience
Given the high number of mobile users, we developed a mobile-first design that provided a seamless shopping experience. Features like push notifications for deals and order updates ensured engagement and customer loyalty.
Localized Web Copy
We revamped the website’s content with concise, engaging copy that resonates with Nigerian consumers. Each product category was clearly described, with a focus on how BuyBetter.ng saves time and money for its customers.
Integrated Logistics System
To streamline operations, we implemented a logistics management tool that tracks orders in real time and optimizes delivery routes, ensuring timely delivery even in Nigeria’s busiest cities.
Marketing Automation
Email campaigns and personalized notifications were set up to re-engage lapsed customers, promote seasonal deals, and provide tailored product recommendations based on browsing history.
E-Commerce Optimization
We enhanced the shopping cart and checkout process with features like multiple payment options (including local methods), auto-fill address fields, and instant order confirmation, reducing cart abandonment rates.
SEO and Analytics Integration
To increase visibility and traffic, we optimized the website for local search terms and integrated Google Analytics for tracking user behavior. Regular reporting dashboards were also implemented to help the BuyBetter.ng team monitor sales and website performance.
increase in leads since site launch
hours saved via marketing automation
Request a free consultation
Request a free consultation. We’ll look at either your website and marketing activities (or both) and make recommendations to increase traffic, conversions, and sales.
