Global Bush Travel & Tourism
34% reduction in bounce rate
The client.
Global Bush Travel & Tourism is a premier travel management company and tour operator based in Douala, Cameroon. Specializing in both corporate and leisure travel, they offer a wide array of services, including tailored tour packages, corporate travel management, and comprehensive travel arrangements. Their mission is to provide exceptional travel experiences that combine nature, culture, and authentic local interactions, creating unforgettable journeys across Central Africa.
The challenge.
Global Bush Travel & Tourism required a comprehensive digital platform that effectively communicated their diverse range of services to a broad audience, including tourists, corporate clients, and adventure seekers. The website needed to showcase their unique tour packages, facilitate easy navigation, and provide seamless booking and inquiry processes. Additionally, it was essential to highlight their expertise in crafting personalized travel experiences while ensuring the platform was accessible and engaging across all devices.
The strategy.
1. Engaging Visual Design . Develop a visually appealing website that captures the essence of Central Africa’s natural beauty and cultural richness, using high-quality imagery and intuitive layouts to attract and retain visitors.
2. Comprehensive Service Showcase. Create dedicated sections for each service category—Tour Packages, Travel Packages, and Corporate Travel—providing detailed information and easy access to relevant offerings.
3. User-Friendly Navigation. Implement a clear and intuitive navigation structure that allows users to effortlessly explore services, destinations, and travel information, enhancing the overall user experience.
4. Seamless Inquiry and Booking System. Integrate straightforward inquiry forms and booking processes, enabling potential clients to easily request information or reserve services, thereby increasing conversion rates.
5. Responsive and Accessible Design. Ensure the website is fully responsive, providing an optimal viewing experience across various devices and screen sizes, and accessible to users with diverse needs.
What we did.
Dynamic Homepage Experience
Designed an engaging homepage featuring a captivating slideshow of Central African landscapes and cultural highlights, immediately immersing visitors in the travel experiences offered.
Detailed Service Pages
Developed comprehensive pages for each service category:
Tour Packages: Showcased various options such as holidays, honeymoons, safari tours, hunting expeditions, beach relaxation, cultural tours, and eco-tourism, each with detailed itineraries and inclusions.
Travel Packages: Outlined services including flight tickets, travel insurance, airport transfers, meet and greet, car rentals, hotel bookings, and apartment reservations, providing clients with all necessary travel arrangements.
Corporate Travel: Highlighted corporate travel planning, assistance during business trips, travel expense management, destination management services, charter flights, and group travel options, catering to business clients’ specific needs.
Interactive Destination Guides
Created informative destination pages offering insights into various Central African locales, including travel guides, dos and don’ts, and sustainability policies, helping travelers prepare for their journeys.
Streamlined Contact and Inquiry Forms
Implemented user-friendly contact forms and inquiry options throughout the website, allowing visitors to easily reach out for personalized travel planning and support.
Multilingual Support
Incorporated multilingual capabilities to cater to an international audience, ensuring accessibility for clients from different linguistic backgrounds.
Optimized for SEO
We implemented local and service-specific SEO strategies, including schema markup, internal linking, and keyword clustering. Google Maps integration and optimized meta titles/descriptions were added to target both local and international audiences. Regular audits ensure the site adapts to search engine algorithm updates.
Improved User Engagement
Increased Inquiries and Bookings
reduction in bounce rate
Request a free consultation
Request a free consultation. We’ll look at either your website and marketing activities (or both) and make recommendations to increase traffic, conversions, and sales.
