MIC Global
Increasing page speed score from 30 to 96
The client.
MIC Global is a leading innovator in the digital insurance industry, specializing in embedded microinsurance solutions for businesses worldwide. Their mission is to simplify insurance by integrating affordable, real-time coverage into everyday transactions, empowering companies to protect their customers and employees seamlessly. MIC Global partners with businesses across sectors like fintech, gig economy platforms, and logistics to create inclusive and tailored insurance solutions that drive trust and loyalty.
The challenge.
MIC Global needed a dynamic, scalable digital platform that could showcase their innovative insurance offerings, appeal to diverse B2B partners, and align with their mission of global accessibility. The website had to highlight MIC Global’s cutting-edge embedded insurance model, clearly communicate the benefits of their services, and provide resources for potential partners. Furthermore, the platform required robust architecture to support real-time inquiries and serve as a hub for knowledge-sharing in the evolving insurance ecosystem.
The strategy.
1. Innovation-Centric Design
Create a sleek, modern design that reflects MIC Global’s forward-thinking approach to insurance while maintaining a professional and approachable aesthetic.
2. Partner-Focused Features
Develop intuitive features like interactive partner onboarding tools and case study showcases to build trust and demonstrate the impact of MIC Global’s solutions.
3. Simplified Communication
Design content and navigation to make insurance concepts more accessible, emphasizing how MIC Global’s services integrate seamlessly with existing business models.
What we did.
Intuitive Partner Onboarding Tools
We developed an interactive onboarding feature, enabling potential partners to explore custom insurance solutions based on their industry and business needs. This includes a step-by-step configurator that demonstrates the value of embedded insurance in real-time.
Dynamic Success Stories Hub
Created a visually engaging section to showcase case studies and success stories. These narratives illustrate MIC Global’s transformative impact on businesses, from gig economy platforms providing coverage to drivers, to fintech companies enhancing customer trust with integrated insurance.
AI-Powered Chat Assistance
Integrated an AI-driven chatbot to offer instant answers to common queries, guide users through partner services, and simplify the onboarding process.
Seamless Navigation with a Global Focus
Built a multilingual and geo-optimized platform, ensuring accessibility for MIC Global’s partners and clients across diverse regions. Location-based features allow visitors to see region-specific case studies, policies, and insights.
Knowledge Center for Insurance Innovation
Launched a resource hub filled with whitepapers, blogs, and videos on microinsurance trends and embedded solutions. This positions MIC Global as a thought leader in the digital insurance space.
Streamlined Call-to-Action Integration
Strategically placed CTAs encourage potential partners to request a demo, access resources, or connect with MIC Global directly, increasing engagement and conversion rates.
increase in Google page speed score
Return On Ad Spend
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