Smecreditpro
Doubling enquiry-to-client conversion rate with HubSpot
The client.
SMECreditPro is a pioneering financial technology company dedicated to bridging the financing gap for micro, small, and medium-sized enterprises (SMEs). By offering pragmatic, flexible, and customized business financing solutions, SMECreditPro enables SMEs to access working capital efficiently, fostering growth and sustainability. Their mission is to simplify the loan application process, making it faster and more transparent for businesses to obtain the necessary funds.
The challenge.
SMECreditPro required a robust and user-friendly digital platform that could effectively communicate their value proposition to SMEs seeking quick and accessible financing. The platform needed to streamline the loan application process, provide clear information about financing options, and ensure a secure environment for users. Additionally, it was essential to build trust with potential clients by showcasing transparency, efficiency, and a commitment to data security.
The strategy.
Develop an intuitive and welcoming website that simplifies navigation and enhances the user experience, ensuring that SMEs can easily access information and apply for loans.
2. Streamlined Application Process
Implement a straightforward online application system that allows businesses to create an account, complete the application, and receive an instant provisional SMECreditPro 360 Score.
3. Transparent Communication
Provide clear and concise information about loan terms, eligibility criteria, and the application process to build trust and facilitate informed decision-making.
4. Advanced Security Measures
Incorporate bank-level security protocols to protect sensitive user data and ensure privacy, reinforcing the platform’s credibility.
What we did.
Intuitive Online Application Portal
Designed a user-friendly online portal where SMEs can easily create accounts and apply for business loans up to XAF 5,000,000. The application process is simplified into three easy steps:
Create an Account and Apply Online: Users complete a free application, providing information about themselves and their business to receive an instant provisional SMECreditPro 360 Score.
Approval in 24 Hours: After authentication and verification, an advisor reaches out with the approval decision, loan amount, and pricing offer.
Receive Funding Within 72 Hours: Upon acceptance of the offer and contract signing, funds are deposited directly into the user’s account.
Comprehensive Resource Hub
Created a resource section offering guidance on various financing options, eligibility criteria, and answers to frequently asked questions, empowering SMEs to make informed decisions.
Enhanced Security Features
Implemented advanced security measures, including encrypted communications and secure data storage, to protect user information and maintain confidentiality.
Responsive Customer Support
Provided multiple channels for customer support, including phone and email, ensuring that SMEs can easily reach out for assistance during the application process.
High-Performance Security
Implemented cutting-edge encryption and secure data storage solutions to protect client information and maintain trust.
Optimized for SEO
We implemented local and service-specific SEO strategies, including schema markup, internal linking, and keyword clustering. Google Maps integration and optimized meta titles/descriptions were added to target both local and international audiences. Regular audits ensure the site adapts to search engine algorithm updates.
increase in page views
reduction in bounce rate
Winner
of Vega Platinum award
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