Una Familia Finance
increase Lead By 40%
The client.
The Union of National Associations of Financial Institutions of Cameroon (UNAFF) is a key player in the financial ecosystem, dedicated to advancing financial inclusion across Cameroon. UNAFF represents a consortium of microfinance institutions (MFIs), offering a collective platform to address challenges faced by MFIs and their clients. Their mission revolves around empowering underserved populations by fostering access to reliable financial services, promoting transparency, and advocating for sustainable growth within the sector.
The challenge.
UNAFF needed a robust, scalable, and user-friendly website that could effectively communicate its mission, support its member MFIs, and engage diverse stakeholders, including local communities, investors, and policymakers. The platform had to showcase UNAFF’s initiatives, provide tools for financial literacy, and offer seamless communication channels while being adaptable to evolving technological needs.
The strategy.
- Community-Centered Design: Develop an intuitive and accessible website that reflects UNAFF’s mission and enhances its credibility.
- Resource and Advocacy Hub: Provide a centralized space for sharing industry updates, policies, and educational content.
- Advanced Digital Tools: Integrate user-friendly features, such as loan calculators and document downloads, to simplify access to financial services and information.
- Optimized User Experience: Ensure seamless navigation across all devices and implement multilingual support to cater to Cameroon’s diverse audience.
What we did.
Comprehensive Resource Portal
Created an easy-to-navigate hub for financial literacy, policy updates, and member resources. The portal serves as a central repository for guidelines, regulatory documents, and practical tools that benefit both MFIs and the communities they serve.
Enhanced Security Measures
Implemented top-tier security protocols to protect sensitive data and ensure trust. Features like encrypted communication and two-factor authentication safeguard users and align with industry compliance standards.
Interactive Financial Tools
Designed practical tools, such as savings calculators and loan estimators, to empower users in making informed financial decisions. These tools are accessible directly on the website, fostering better financial literacy.
Empowering Visual Storytelling
Used compelling visuals and success stories to highlight UNAFF’s impact on communities. Imagery and narratives reflect the real-life transformations enabled by microfinance and UNAFF’s advocacy efforts.
Integrated Social Media and Updates
Linked UNAFF’s website to its social media platforms and added a dynamic news/blog section to provide real-time updates, promote financial literacy campaigns, and engage users regularly.
Localized SEO Optimization
Implemented tailored SEO strategies to improve UNAFF’s visibility in local and regional search results, ensuring its resources and mission reach the right audiences effectively.
increase in leads generated
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